HOLLYWOOD — Just another pretty face, and another, and another…

At Face2Face, Inc., cloned celebrity faces hang on the walls, staring down at the upscale shoppers, mostly women, who are contemplating facial transplant surgery. 

Among the immediate faces to choose from are: Jennifer Lopez, Julia Roberts, Catherine Zeta-Jones, Jennifer Aniston, Sophia Loren, Angelina Jolie, Cameron Diaz, Naomi Watts, Halle Berry and Zhang Ziyi; the men’s selection includes Brad Pitt, Tom Cruise and George Clooney.

Innovations in face transplant surgery, advances in cloning and imaging, and the licensing of celebrity faces have made it all possible. 

And the masks are selling like hotcakes — in fact, they look like hotcakes.

Face2Face sales are up 350% this year, even though the entire facial transplant package goes for upwards of $50,000.

"First we rip out the old face," says plastic surgeon Leonardo Abrasia, "and graft a doughy facial template in its place.  Hopefully the replica face takes root and grows; if not, it's a real mess.  People get pretty upset if they have to revert to their old face." 

But there are unexpected stresses involved in taking on a face, even that of a celebrity.  For instance, as one woman found out, putting a Jennifer Aniston face on a 250-pound body creates more resentment than compliments.

And some younger women who bought Courtney Love faces have often returned them for refunds or regrafts.  One anonymous woman remembers, "People kept muttering in passing, '... crazy bitch.'"  That was harsh - not what I expected after shelling out that kind of money."

Lately, there's been a run on Angelina Jolie faces, which has led to multiple simultaneous sightings of the elusive celeb all over town.  A mad paparazzi chase of multiple Angelina Jolie's ended in a horrible traffic accident where three lookalike Jolie's collided.  And when the real Jolie, who happened to be eating at a nearby restaurant, showed up to offer help, the fake Jolies — not knowing that she was the real deal — ridiculed her obviously fake and poorly done transplant... and she took off crying.